Global viewpoints: Europe embraces the AT-factor
by Stuart Birch, European Editor
The central pillar on which the success of every international automotive company now rests is the AT-factor, which stands for advanced technology. This second of a three-part annual series takes a broad look at how automotive companies in Europe are using technology as a competitive advantage. Asia will be featured in August.
Alfa Romeo showcases technology in 147
BMW 'driven by engineering'
Ford sees bigger role for lightweight materials
Jaguar has hands full with new product launches
Land Rover introducing new technologies through Range Rover
Mercedes-Benz: satisfying market needs with engineering answers
Renault tries to take the cost out of complexity
Saab concentrates on 'cornerstone' technologies
Skoda uses VW Group technology for economy cars
