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Global Concepts (Part 2)
Cadillac Imaj

The Cadillac Imaj follows the Evoq concept roadster and gives a further indication of Cadillac's view of its brand direction. Imaj is an all-wheel-drive luxury sedan created at GM's Concept Design Studio at Birmingham in the UK under the leadership of Briton, Simon Cox, with support from the North American Cadillac Design Studio in Warren, MI, led by Cadillac Design Manager Tom Kearns. The car has an "updated version" of the supercharged Northstar V8 engine with continuously variable valve timing and 317 kW (425 hp). The chassis is a weight-saving aluminum spaceframe, and the wheels are magnesium alloy. It has a next-generation StabiliTrak chassis control system. Imaj is loaded with technology including Cadillac's Raytheon-developed infrared Night Vision system, obstacle alert sensors, and rear-vision cameras. It has adjustable pedals, a shift-by-wire transmission, and adaptive cruise control. Each seat has individual environment (heating and ventilation) controls, and LCD screen with DVD capabilities, navigation, and entertainment developed by IBM and Delphi. The central element of the system is called Communiport, which integrates several features. Voice-activation is part of the system. The car's interior is bright, with the roof made almost entirely of electrochromatic glass. The glass is louvered and each occupant is able to control louver operation above a specific seat
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