Tech Briefs
December 2003
Johnson Controls appeals to the senses
Emotional factors, in addition to rational factors, now play an increasingly important role in vehicle choice. This is why Johnson Controls, Inc., a worldwide supplier of automotive interior systems, has developed what it calls "Sensory" as a design theme for future vehicles. The purpose, says the company, is to engage all the senses in a consistent and balanced way that will heighten the emotional appeal of each vehicle.
read full story*
* This is a .pdf file. You’ll need the Adobe Acrobat Reader to view it.
